Is Fancy Dress Recession Proof?

News

The world economy is in turmoil, the Euro on the brink of collapse and the UK is in recession, but one industry that appears to keep going strong is that of fancy dress. Could it be that fancy dress is recession proof?

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It is true that there has been historic precedence of people dressing up and having a party amidst the bleakest of times. During the worst economic period of European history between the two World Wars, the working classes in Vienna may not have had enough money to eat, but they would still somehow find the money for their masquerade balls.

And so it appears that the UK are still finding the money to dress up and have a party! Fancy Dress Ball, a Yorkshire fancy dress company, reports revenues up by over 107 per cent and expect growth to continue throughout 2012. Meanwhile, a mum turned entrepreneur has had to move her fancy dress business in Doncaster, Fantazy Dress, to bigger premises just 18 months after it opened.

Online retailer Mega Fancy Dress has noticed a massive increase in demand this year for British themed fancy dress costumes, due to the Diamond Jubilee and upcoming Olympic Games and while this is certain to have had an impact on sales, it does appear that the fancy dress industry is performing well overall anyway.

Here are some news stories covering the soar in fancy dress sales:

All Fancy Dress Notes Considerable Jubilee Support From the South East – Sacramento Bee

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Kansas City StarAll Fancy Dress Notes Considerable Jubilee Support From the South EastSacramento BeeBy AllFancyDress.com New figures from online fancy dress retailer All Fancy Dress indicate residents in South East England are the most patriotic ahea …

Becky helps you dress to impress – Epworth Bells

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Becky helps you dress to impressEpworth BellsA BUSY mum turned businesswoman has moved her fancy dress venture to bigger premises just 18 months after it opened. Becky Keene says the more prominent site has attracted growing numbers of fun-loving cus …

Olympics Sees Sales Soar at Top Fancy Dress Website – PR Web (press release)

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Olympics Sees Sales Soar at Top Fancy Dress WebsitePR Web (press release)Mega Fancy Dress gears up for the London 2012 Olympics Games with a specially made Best of British themed fancy dress costume category dedicated to this brilliant year for Great …

Fancy dress defying the recession ahead of Jubilee – Telegraph.co.uk

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Fancy dress defying the recession ahead of JubileeTelegraph.co.ukRecent figures from a leading online fancy dress retailer suggest that the recession is having little effect on the online shopping habits of the British public. West Yorkshire-based on …